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headlines

Produces and sharpens headline options. Part of Production.

When you want headlines generated, workshopped, or iterated — for an existing draft, a topic brief without a draft yet, or a published piece that needs sharper options. Triggers include “give me headlines”, “headline variants”, “rework this title”, “titles for this post”. Also when you show a draft and ask what to call it, or an existing headline underperforms.

Each variant aims to communicate the What, the Who, and the Promise, with a curiosity gap.

Give me 10 headline variants for this post: <draft or topic>.