Production

Production is where the foundation pays off. With purpose.md, buckets.md, and tonality.md in place (see Discovery), the production skills align ideas to your purpose, draw examples from your buckets, and match your voice — instead of guessing.

Production has two parts: find the idea, then shape the draft.

Find the idea

ideate — when you have a topic but no posts

Hand it a topic, or raw material (notes, transcripts, articles), and it mines publishable post concepts and sharp, differentiated angles. Use it when you’re staring at a blank page or stuck on what to write next.

I want to create ideas for posts about <topic>.

Or invoke the skill directly — /online-writing:ideate in Claude Code, $ideate in Codex.

explore-idea — when you have one idea to deepen

Once you’ve picked a concept (often from ideate), this thinks it through before drafting — angles, claims, evidence, examples, audience stakes, stories, contradictions, business relevance. It’s the step that turns a thin idea into something with enough substance to draft well.

Let's explore this idea before I draft it: <idea>.

Shape the draft

Start with create-draft — it’s currently the main entry point for long-form content. The others cover Medium and short-form:

Skill	Output	Use it for
create-draft	2,500–3,000 words	Long-form — full blog post, article, essay, deep dive, feature. The main entry point for long-form content.
create-medium-post	800–1,200 words	Medium-ready article — stronger opening hook, compact sectioned flow, title/subtitle treatment, saved as Markdown.
create-post (deprecated)	800–1,200 words	Short-form post. Being reworked and likely renamed — see its page.

They read your discovery context and apply the structural frameworks and register guidance built into the collection. Hand them your raw material — they find the structure in your thinking rather than inventing arguments for you.

Turn these notes into a long-form draft (use create-draft): <raw material>.

Headlines

Run headlines any time you want options — for a finished draft, a topic brief with no draft yet, or a published piece whose title is underperforming. Each variant aims to communicate the What, the Who, and the Promise, with a curiosity gap.

Writing in German? (experimental)

The German pipeline is experimental, not a full-fledged feature. It has its own production path: extract a brief with analysiere-quelle, then draft with schreibe-entwurf; or transfer an existing English article with rewrite-de. See the German workflow.

Next

A finished draft is ready for Review — diagnose its structure, rate its quality, tighten it, and repurpose it. For the per-skill reference, see the skills index.